Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot.
Steve Giralt is a “visual engineer.” Check out his Instagram for more:
Giralt began his career as a stills photographer, but he saw potential for more thanks to his hobbies in engineering. A new discipline was born: visual engineering, using robotics, advanced camerawork, and a lot of creativity to create moving images that have never been seen before. His Smores have lit up Times Square, and, in the video above, you can watch how he uses trial and error (and more than a few robots) to drop the perfect lime.
Giralt’s toolkit includes Arduino programming, Maya, welding, epoxies, super-expensive cameras that can shoot incredible slow motion, and a lot of elbow grease and ingenuity. This form of commercial art shows how technology can make incredible images happen — and you don’t always need computer graphics to do it.
Upstate News Headlines
- ONLY on FOX: Meet Frank Hart, a 94-year-old Union Co. resident serving on the school board
- Anderson Co. deputies: 21 arrested in prostitution bust
- From South Carolina to Vegas, Daisy Cakes hasn’t lost its family roots
- 10 Great Gifts for Movie Lovers – 2020
- Police: Asheville man arrested for kidnapping, assaulting man inside residence
- Asheville PD searching for man they say forced his way into home, took aim at another man
- Rina Sawayama Shares New Song “LUCID,” Announces SAWAYAMA Deluxe Edition
- Wednesday Practice Insider: Tigers getting healthy, but lose valuable receiver
- Anderson Co. deputies searching for woman accused of battery
- The 20 Best Sci-Fi Movies on Netflix (Nov. 2020)