Damn, Steak-umm, go off

Brand Twitter is often insufferable, whether it’s because a Vita Coco employee peed in a jar for social media clout, or the very existence of Baby Nut. Steak-umm, the sliced frozen steak company, has been a mainstay of brand Twitter for awhile now, with Nathan Allebach, Steak-umm’s social media manager, even writing an entire history of the existential humor common on brand Twitter and “brands making metacommentary as anti-marketing” for Vulture. Well, last night, Steak-umm reached