//King Arthur Flour’s Baking Hotline Has Never Been Busier — and the Questions Are Getting Personal

King Arthur Flour’s Baking Hotline Has Never Been Busier — and the Questions Are Getting Personal

On March 14, COVID-19 was declared a national emergency in the U.S., hand sanitizer profiteers made headlines, and states had yet to issue stay-at-home orders. It was also Pi Day — that is, the date 3/14, which is often cheekily observed by baking or eating pie. The date stands out to Martina Pochop because she’s a baker and because when she went to work the next day, she noticed a flood of new calls and emails. Pochop works as a