“To me, a strawberry is something I grew up with in Japan. It has always been a treat for me,” says Oishi Berry co-founder and CEO Hiroki Koga. “Growing up as a kid I’d only have strawberries for special occasions, so if I had a strawberry on the dining table, I knew something good happened that day.” This is what inspired Koga’s first-of-its-kind indoor vertical strawberry farm in America, with the goal of consistently creating the highest quality strawberry possible.