//After Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s May Be Next to See Changes

After Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s May Be Next to See Changes

Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s finally get around to reviewing their questionable brand images

Following Quaker Oats’ announcement that Aunt Jemima — a brand with a mascot originally inspired by minstrelsy and the “mammy” stereotype — will be getting a new name and logo, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s are similarly rethinking their mascots in the wake of a wider racial reckoning.

Uncle Ben’s rice, which uses the image of an elderly Black man (previously