After Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s May Be Next to See Changes

  • By cvbizz
  • June 18, 2020
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Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s finally get around to reviewing their questionable brand images

Following Quaker Oats’ announcement that Aunt Jemima — a brand with a mascot originally inspired by minstrelsy and the “mammy” stereotype — will be getting a new name and logo, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s are similarly rethinking their mascots in the wake of a wider racial reckoning.

Uncle Ben’s rice, which uses the image of an elderly Black man (previously

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