Uncle Ben’s, Cream of Wheat, Mrs. Butterworth’s finally get around to reviewing their questionable brand images
Following Quaker Oats’ announcement that Aunt Jemima — a brand with a mascot originally inspired by minstrelsy and the “mammy” stereotype — will be getting a new name and logo, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s are similarly rethinking their mascots in the wake of a wider racial reckoning.
Uncle Ben’s rice, which uses the image of an elderly Black man (previously