Halloween is coming early this year, with candy displays already up in some stores

With full knowledge that Halloween — and, more importantly, trick-or-treating — is going to look different in a pandemic, some candy brands are taking extra precautions in an effort to bolster sales during what is usually their best season.

For example, Hershey got a head start by asking retailers to set up their Halloween displays earlier than the typical mid-August or early September timeline, CNN reports.