How Magic Johnson Set the Bar For Athletes in Business

  • By cvbizz
  • June 2, 2020
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On The Record podcast, former SI writer Richard Hoffer shares how Lakers’ legend Magic Johnson had dreams of dominating the boardroom before he even graduated high school and how he set the bar for athletes looking to cross over into the business sector.

In 1991, Magic Johnson landed on the cover of Sports Illustrated, with plans to cement himself as a business mogul. Today, Magic Johnson Enterprises, Johnson’s investment firm, has holdings worth an estimated $1 billion. Sports Illustrated is opening up the SI Vault and examining its most consequential work about the most legendary athletes in sports through its new podcast, The Record.

On this week episode of The Record, SI senior writer Richard Hoffer  talks with Priya Desai about his Dec. 1990 article titled, Magic Kingdom. Hoffer details the time he spent with Johnson and shares how the Lakers’ legend had dreams of dominating the boardroom before he even graduated

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