Why the Internet Is Blowing Up About LA’s Most Infamous Jam Maker

  • By cvbizz
  • July 13, 2020
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Last year, the New York Times asked of LA’s Sqirl and its founder, Jessica Koslow, “Can you build an empire out of jam?” Sqirl is synonymous with a certain cool, aspirational, and white version of LA. It is the epicenter of “clean” comfort food, serving grain bowls with eggs and sorrel, avocado toast, turmeric drinks, and its iconic ricotta jam toast, which Eater’s Meghan McCarron described as like “eating a gigantic slice of cake, but a nourishing one, like a

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