White Lily Flour Has Long Held a Near-Mythological Status in the South. Now It’s Everywhere.

  • By cvbizz
  • June 18, 2020
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As many home-bound Americans began baking to feed and distract themselves from the coronavirus pandemic, Schanon Odell of Crown Pacific Fine Foods was making frantic phone calls to every flour mill in the country. Odell’s job at the Seattle-area specialty food distributor includes helping her grocery store clients keep flour in stock, and so she resolved to find anyone that might have it. One day in late March, she spent 10 straight hours calling and calling, only to get the

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