‘Ted Lasso’ and the Journey From Viral Promo to TV Series

  • By cvbizz
  • August 11, 2020
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Jason Sudeikis reprises his role as a befuddled coach in England, with his viral NBC promos evolving into a full-on TV show. He explains the story of how it happened.

There’s a scene in Ted Lasso, where the title character–Jason Sudeikis’s American football coach who abruptly turns into a Premier League manager–sprints to the assistant referee in the middle of a crucial match after raising his flag for an offside call.

“Come on, now! What do you mean? How’s that offside?” complains Lasso, with his characteristic Kansan drawl as the linesman looks at him with confusion.

“What?” asks the official.

Lasso gets closer. “No, I’m serious. How’s that offside…I don’t understand it yet.”

This lack of complete understanding and across-the-pond confusion is one way to describe the essence of Apple TV+’s latest sitcom, which originated from a 2013 NBC Sports promo. That’s where Sudeikis introduced his character as part

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