Poultry Producers Are Scrambling to Service and Profit Off This Year’s Sad Thanksgiving

  • By cvbizz
  • November 10, 2020
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Turkey farmers are trying to pivot to accommodate smaller Thanksgiving celebrations

The ongoing COVID-19 crisis is spelling out a very different holiday season in the U.S. this year, starting with Thanksgiving. Per public health guidance, there may be fewer trips back home, large gatherings, and feasts to feed a crowd — and, accordingly, fewer people buying big turkeys.

Butterball, one of the country’s largest turkey producers, projects a sizable increase in “immediate-family-only” celebrations, the Washington Post reports. Consumers are looking

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