//Poultry Producers Are Scrambling to Service and Profit Off This Year’s Sad Thanksgiving

Poultry Producers Are Scrambling to Service and Profit Off This Year’s Sad Thanksgiving

Turkey farmers are trying to pivot to accommodate smaller Thanksgiving celebrations

The ongoing COVID-19 crisis is spelling out a very different holiday season in the U.S. this year, starting with Thanksgiving. Per public health guidance, there may be fewer trips back home, large gatherings, and feasts to feed a crowd — and, accordingly, fewer people buying big turkeys.

Butterball, one of the country’s largest turkey producers, projects a sizable increase in “immediate-family-only” celebrations, the Washington Post reports. Consumers are looking