Millions of views and a gift truck later, Nathan Apodaca keeps the vibe going

  • By cvbizz
  • October 29, 2020
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Millions of views and a gift truck later, Nathan Apodaca keeps the vibe going
A TikTok video of an Idaho man longboarding to work while chugging cran-raspberry juice and lip-syncing Fleetwood Mac pays unexpected dividends.
Nathan Apodaca is here for the good vibes.

About 8 a.m. on Sept. 25, his 2005 Dodge Durango’s battery cut out as he was trying to get to work at an Idaho potato warehouse. This was not a new experience for him: The SUV has more than 330,000 miles on it.

So, Apodaca grabbed his phone, his large bottle of Ocean Spray Cran-Raspberry juice and his longboard — the skateboard kept in the car just for such emergencies — and wheeled the rest of the way to work.

When he clocked in to work, he posted his TikTok but was doubtful viewers would react. “If they ain’t feeling the vibe, I’ll just pull it,” he said. “No harm, no foul.”

But feel it they did. By Wednesday, the video had ballooned to more than 27 million views.

“It’s just a video on TikTok that everyone felt a vibe with,” Apodaca, 37, said. “I’m happy that I could chill the world out for a minute.”

Among those who felt the vibe were executives at Ocean Spray. On Tuesday, a representative of the company went to the RV where Apodaca lives parked at his brother’s house in Idaho Falls with a surprise gift: a cranberry red Nissan pickup. The truck’s bed was filled with jugs of Ocean Spray juice.

Apodaca’s morning vibe has also inspired celebrities, CEOs and politicians to film their own takes of his video.

According to Billboard, Fleetwood Mac’s “Dreams” had its largest-ever streaming week last week with 8.47 million streams in the United States. At Ocean Spray’s office, the company’s chief executive, Tom Hayes, said he skateboarded when he was younger, but decided to partake in the trend himself to “keep the vibe going.”

In Montana — where Apodaca has driven back and forth to visit his daughters Makyla, 12, and Angelia, 15 — Lt. Gov. Mike Cooney popped out of the sunroof of his car and drank from his own bottle of Ocean Spray. “You’ve got to make time to have some fun on the campaign trail, and I’m thankful that Mr. Apodaca gave us all an opportunity to jam to some Fleetwood Mac and have a viral moment,” Cooney, who is running for governor, wrote in a statement.

Apodaca said he didn’t know how far his latest ride with fame would take him, but his bosses at the warehouse let him take some time to figure it out. He’s taking a leave from the potato warehouse and even has an agent now.

“I’m chill with it,” he said. “I’m liking it. It’s awesome that I get to relax and do some videos on my own time now and enjoy it for a minute.”

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