Land O’Lakes Removes American Indian ‘Butter Maiden’ From Packaging

  • By cvbizz
  • April 16, 2020
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The “butter maiden” will be replaced with a lake

Since 1928, Land O’Lakes butter has been adorned with the image of a “butter maiden,” a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter. But in February, the dairy collective quietly removed the woman from its packaging, replacing her with an image of evergreen trees lining a broad body of water.

Modern Farmer notes that the company’s February announcement

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