Jon Gruden loves to talk team culture. But isn’t the core of team culture the call and response for accountability?

When the cameras are on, there may not be a better coach in the NFL at talking about creating a culture than Jon Gruden.

The wood knocking. Becoming the nightmare. Conjuring the Autumn Wind. All of these various performative balletics have made him one of the most entertaining coaches in football and a fine broadcaster to boot. It made him irresistible to owner Mark Davis, to the point where he earned a decade of contractual runway to build his dream team in Las Vegas, of all appropriate places.

But culture is one of those nebulous terms that is difficult to define. How do you know if you have a good culture? Is Las Vegas’s 4–3 record indicative of something that Gruden has created, or can you squeeze out a few