The seamstresses at Tilit were already working from home when Gov. Andrew Cuomo of New York put out a call on Twitter.

“On March 20, Cuomo had this call to action, saying that NYC was running out of PPE [personal protective equipment]. ‘Small businesses, small companies, get creative,’ was essentially what his Twitter message said, ‘and start helping out,’” says Jenny Goodman, chief operating officer of Tilit, which makes chef coats, aprons, and other “workwear” items for hospitality workers.

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