A symptom of brands sounding more and more like people is that we more frequently look to companies to mirror our ideologies. Coconut water is expected to clap back at people who pronounce a distaste for it on Twitter, it’s not surprising when Steak-Umm’s social media accounts rant about cognitive dissonance, or for Popeyes and Chick-fil-A to fight publicly and pettily about who has the better fried chicken sandwich. But, no matter how surreal it is to watch companies pivot