In Medean Twist, Coca-Cola Kills Off Tab, Its First Diet Soda

  • By cvbizz
  • October 19, 2020
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RIP Tab, a relic from decades past

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday.

The zero-calorie drink, which is sweetened with saccharin and reportedly tastes “like bad medicine,” per CNN, was popular in the 1970s and ‘80s (it was even referenced in the 1985 film Back to the Future). Diet Coke’s debut in 1982 and subsequent dominance in the diet-soda category eclipsed Tab, but it

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