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Pokémon GO has a purchasable in-game item called a “Lure Module” which attracts Pokémon to a particular PokeStop for 30 minutes. Those Pokémon it attracts? They’re visible to and attainable by everyone in the nearby vicinity. Use it during a typically slow period of your day to get more foot traffic, and then use your creativity to turn them into a paying customer.
Take Your Business on the Road
Another way to make your business a part of the Pokemon Go phenomenon is to get mobile and find a spot from which to orchestrate the Lure strategy. If you’re a fashion retailer, maybe this means loading up a van with some of your latest vintage finds. If you’re a restaurant, maybe this means going to the park and setting up a barbecue. It’s summertime, so get creative.
Since Pokemon are everywhere, you want to go where you have the best chance of finding success. Take advantage of places where you have clusters of PokeStops. If there are three PokeStops on the same block, as is happening fairly often in larger cities, then park yourself in the middle of them and lay down three Lures at the same time.
It’s the same effect as if you were laying down one-just multiplied by three. Before you know it, you’ll have a serious crowd on your hands.
Promote Your Local Pokemon on Social Media
Even if your business is nowhere near a PokeStop or a Gym, you’re still going to have Pokemon.
One way to get people excited about visiting your business is to get on social media and show off the valuable or rare Pokemon popping up in your area. To know what to look for, a Reddit user has created a handy rarity chart.
You could hire a member of your staff to sit on Pokemon Go all day, lay down Incense (an in-game purchase similar to a Lure, but which only gives effects to the person who triggered it), and take screenshots of the Pokemon they capture.
A better option, though, might be to incentivize play on the part of your customers.
Consider running it like a referral program:
Tell users you’ll pay for their Incense in return for some screenshots of any rare Pokemon that pop up in the vicinity of your shop.
Have them upload the picture and tag you on social media, so that their followers know about you too.
Promote the fact that you’re rewarding users who find rare Pokemon at your business.
Do this right, and you could turn your store into a viral destination.
Advertise Your Pokemon on Facebook
If you don’t already have a decent-sized following on social media, or if you’re looking to drive an even greater amount of traffic, then Facebook advertising is your best bet.
By creating a Facebook ad targeted only inside the geographical radius of your choice, you could spread the word about your local Pokemon only to those people liable to actually stop into your store.