As the pandemic forced bars and restaurants to empty, and people across the world to shelter in their homes, the way we drink transformed. From a massive increase in online liquor sales, to virtual gatherings like pub quizzes and onomikai (Japanese virtual happy hours) over Facetime and Zoom, to how distilleries have shifted to meet high demands or pivot to making hand sanitizer, drinking culture looks more different than ever before, and it may never be the same. The one thing that hasn’t changed, however, is that drinking culture remains a sense of comfort, and a way for friends to stay connected.

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