HBO Max’s Launch Failures Prove Accessibly Is King

  • By cvbizz
  • May 29, 2020
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The loudest chorus on HBO Max’s launch day Wednesday wasn’t excitement over the breadth of its library content or complaints about buffering or server overload. It was “how do I get HBO Max?” Followed by, “I can’t get HBO Max??” Because despite a glossy ad campaign that touted the service’s

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