Tori Dunlap <a href="https://www.tiktok.com/@herfirst100k" target="_blank">joined TikTok</a> in March 2020 for the same reason that most people do: To watch quick-fire videos of people dancing, lip-synching and telling jokes.

It wasn’t until mid-July that Dunlap, the 26-year-old founder of Her First $100K, a money and career website, created her first