In March 2015, culinary celebrity and media mogul David Chang stood on a stage at Austin’s SXSW festival and announced his new fried chicken restaurant, Fuku. “We’re going to try to make the best fried chicken sandwich possible, and work with smartest people out there to make the best tech stuff for it,” he said. He wanted the fried chicken sandwich shop to feel experimental and high-tech, and likely dependent on mobile apps. The goal was always to grow: Starting