The Cradle of Forestry in America Interpretive Association (CFAIA) unveiled its new brand name – FIND Outdoors – a contemporary logo and the first major project and partnership during an online campaign on March 31. 

“The time has come to unify ourselves under a new identity that more clearly reflects what we do as a whole and where we are heading,” Executive Director Natalie Britt said of the 47-year- old CFAIA. “The intensive rebranding process cut to the core of what we do and dug deep into the roots of where we’ve been,” she observed. 

Director of Education Adam DeWitte explained, “The new organization name, FIND Outdoors, encompasses the idea that we connect forest users to our public lands through Forest Inspired Nature Discovery.” He summed up the association’s focus in six words: “We help the public FIND Outdoors.” 

CFAIA was initiated in 1972 to promote the Cradle of Forestry