//Fast Food’s ‘Breakfast Wars’ Have Turned Into a Weak Spot During the Pandemic

Fast Food’s ‘Breakfast Wars’ Have Turned Into a Weak Spot During the Pandemic

Fast-food chains are having trouble selling breakfast as people stay at home

Just a few months ago, it seemed like every other fast-food chain was ramping up for what some were calling the “breakfast wars.” Now, as much of the country is staying home, breakfast is “one of the industry’s worst-performing segments,” CNN reports.

With fewer customers out on the road, heading to work, or going through drive-thrus, breakfast sales have plummeted at chains like McDonald’s, Tim Hortons, and Taco