Fast Food Is Banking On Your Pavlovian Desires for Comfort

  • By cvbizz
  • May 4, 2020
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Chain executives say “cocooning” response will hopefully drive sales

It’s safe to say the country’s eating habits have shifted during the pandemic. We’re cooking beans and making bread, eating a lot more processed foods, and perhaps a bit more wary of meat. And most of all, we’re embracing the concept of “comfort,” as perhaps exhibited by Samin Nosrat’s nationwide lasagna-making challenge. Fast food executives are banking on that, saying our collective desire for “comfort brands” will translate to sales.

According

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