//Fake Meat Alone Won’t Save the World

Fake Meat Alone Won’t Save the World

In the middle of July, Impossible: The Cookbook, a compendium of recipes designed to showcase the plant-based meat engineered by Impossible Foods, was launched with grimly impeccable timing: Four months into the COVID-19 pandemic, meat shortages and revelations about the terrible conditions in meat processing facilities, where the virus had infected more than 25,000 workers nationwide, had cast an unforgiving light on the country’s industrial meat industry.

Impossible insists there is a better, highly versatile alternative to meat consumption, embodied