Branding Our Community: Who Gets to Define Greenville

Free Community Forum: How does a community define itself, and who gets a say in that definition? THE CRUCIBLE examines the unfolding of a community as differences and agendas within its ranks create an impasse to the future. How does it parallel the way we define ourselves in Greenville? Featuring Panelists Jennifer Stilwell of VisitGreenvilleSC and John Boyanoski of Complete PR, join us as we talk with the community about who we are as a city and where we are headed in the near future. Our Forums are always FREE & OPEN TO THE PUBLIC. Moderator for the evening is Mallory Pellegrino, Director of Education at The Warehouse Theatre. Panelist Bios: Jennifer Stilwell is EVP/Chief Marketing Officer at VisitGreenvilleSC, the official destination marketing organization for the City and County of Greenville. A high-level strategic thinker and key contributor to the creative process, Jennifer is one of the tourism industry’s most knowledgeable and decorated brand strategists. She successfully directed and launched a new brand identity for the destination – “yeahTHATgreenville” that has been recognized with more than 57 awards for best-in-class, performance driven work. Under Stilwell’s leadership as the brand architect and navigator, dramatic industry growth has resulted in record-setting, highest ever achievements in tourism visitation and economic success. Tourism today is a $1.25 Billion industry in Greenville. Campaign ROI is returning at $195 to $1. #yeahTHATgreenville John Boyanoski is the owner and president of Complete Public Relations, a full-service public relations firm handling media affairs, governmental relations, crisis communications and social media. He serves on the boards of The Children’s Museum of the Upstate (secretary), Rebuild Upstate (chairman), The Greenville Chamber Board of Advisors and the South Carolina Small Business Development Board (Upstate). He also is the past chairman of the Greenville Zoo Foundation Board and the Greenville Chamber’s PULSE Advisory Council. He was named one of Greenville's Best and Brightest in 2012; is a graduate of Leadership Greenville Class 40 and a graduate of the Greenville Health System Medical Scholar program. He was named the Greenville Chamber's 2014 Young Professional of the Year. He is the author of four books including Reimagining Greenville. Photo Credit: @dreadxeppelinaerial via VisitGreenvilleSC.
  • By cvbizz
  • September 12, 2019
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