Euphoria Announces Updated Plans for 2020

  • By cvbizz
  • July 29, 2020
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Organizers of euphoria have announced updated plans for the 15th anniversary of euphoria presented by Lexus , which includes a scaled back version of Greenville’s premier food, wine and music festival. “The health and safety of our guests and participants is our number one priority,” says Executive Director Morgan Allen, “so we will be bringing people together to eat, sip, listen and learn in smaller groups this year. This allows us to provide an authentic euphoria experience, while still following, and even exceeding, all protocols and procedures recommended by the CDC, AccelerateSC and the City of Greenville.”

Instead of the signature events that typically draw crowds of 500-1200 people, euphoria will host several smaller gatherings, including lunches, guest chef dinners and classrooms, to allow for proper social distancing and other safety measures. Sunday Supper, the laid back Southern meal that serves as euphoria’s grand finale, will once again feature the South Carolina Chef Ambassadors crafting a meal made with South Carolina-grown products. “This year will look and feel very different than we originally planned. The good news is, the festival will go on, it will just be in a very limited capacity. ” says Allen. “ W e are a community event, and our community needs us now more than ever.”

Stella’s Southern Brasserie, Oak Hill Cafe, Restaurant 17, Topsoil Kitchen & Market, Avenue, Jianna, Soby’s and the Loft at Soby’s, among others, will host guest chefs for seated, multi-course lunches and dinners. euphoria classroom topics will cover everything from beer and wine to guacamole and an intimate chef’s table. Several local restaurants and establishments are expected to host fringe events as well.

“We are planning for every scenario, since the guidance surrounding COVID-19 is constantly changing,” says Allen. “ euphoria has a huge economic impact in Greenville, and a lot of our food and beverage partners are suffering right now. We are determined to find a way to continue hosting our events safely, so we can keep our mission alive. This is a great opportunity for us to highlight and celebrate the incredible culinary talent we have right here in the Upstate and across South Carolina.”

Since Carl Sobocinski and Edwin McCain founded euphoria in 2006, the festival has made a significant impact on Greenville’s hospitality & tourism industries, as well as its economic development and quality of life. euphoria has also funded projects for more than 40 local charities that help children, provide education through music or performing arts, and work to eliminate hunger. “We are more determined than ever to shine a spotlight on Greenville’s thriving culinary scene, while also raising money to give back to the community,” says Allen.

euphoria 2020 presented by Lexus is set for September 17-20 . The current schedule is available online and tickets are on sale now.


euphoria presented by Lexus is a highly-anticipated four-day food, wine and music festival held every September. The weekend-long event includes exclusive tastings, cooking demonstrations and wine seminars, as well as multi-course dinners, appearances from celebrity chefs and live musical performances. euphoria’s mission is to shine a spotlight on Greenville’s thriving culinary and music arts scene, while also raising money to give back to the community. Proceeds from euphoria fund local non-profit organizations. 2019 charitable partners included South Carolina School for the Deaf & the Blind, Greenville Tech Foundation and Legacy Early College.

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