With the holidays quickly approaching, the City of Greenville is taking preventive measures to help manage traffic on busy commercial corridors and create a safe environment for pedestrians.

Beginning Friday and continuing through the weekend, the Greenville Police Department will be monitoring key intersections along Woodruff Road for traffic concerns and maintaining high visibility in other popular retail districts.

A series of electronic message boards will be located on Roper Mountain Road, Woodruff Road and Verdae Boulevard, alerting drivers of heavy traffic, reminding them not to block intersections and directing them to Parallel Parkway.

Drivers are encouraged to use Parallel Parkway, which runs from Verdae Boulevard to Woodruff Industrial Lane, as an alternative to Woodruff Road. Parallel Parkway’s three roundabouts prevent vehicle back-ups and with no driveway cuts, Parallel Parkway allows traffic to flow freely by eliminating turns off of and onto the roadway. Parallel Parkway also intersects with Green Heron Road and Ketron Court, allowing motorists to access major shopping destinations along Woodruff Road.

New this year, the City has replaced the temporary barricades typically installed on Woodruff Industrial Lane with a permanent concrete median to prevent left turns and cross-traffic between the Target and Academy Sports shopping centers. Vehicular and pedestrian safety improvements have also been made to the entrance of the Magnolia Park shopping center.

With increased pedestrian activity expected throughout the holidays, the Police Department is also implementing temporary measures to help manage traffic flow downtown. Directional lane closures will be in place at the intersections listed below on Thursdays and Fridays from 6 p.m. to 1 a.m.; on Saturdays from 2 p.m. to 1 a.m. and on Sundays from 11 a.m. to 1 a.m. When the TD Saturday Market – Holiday Series ends, Saturday hours will be 11 a.m. to 1 p.m.

North Main at Beattie – southbound lane of North Main closed North Main at North – southbound lane of North Main closed Main at Washington – southbound and northbound lanes of Main closed South Main at Broad – northbound lane of South Main closed

The Police Department is asking drivers to be patient and courteous and follow the tips below to avoid unnecessary collisions and injuries this holiday season:

Don’t block intersections Don’t drive aggressively Drive at a safe speed Plan your route before heading to your destination Don’t drive distracted