Aunt Jemima and the Long-Overdue Rebrand of Racist Stereotypes

  • By cvbizz
  • June 17, 2020
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For years, the smiling image of Aunt Jemima — found on pancake mix, syrup bottles, and breakfast food boxes nationwide — has courted controversy for its racist history. The icon has undergone slight visual changes over time, but the brand’s name has stuck for more than a century, dating back to 1889.

On June 17, Quaker Oats, the subsidiary of PepsiCo that produces Aunt Jemima products, acknowledged that the brand’s origins are based on a racial stereotype and announced it

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