America’s Coffee Shops Just Might Survive This Moment

  • By cvbizz
  • April 20, 2020
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“Being able to say, ‘Hey, come have a coffee in our space, let us host you’ — I don’t think that hospitality moment is coming again anytime soon,” says Mallory Pilcher, head of brand at Stumptown Coffee. The scene across much of the American coffee industry right now is grim. Cafes nationwide are closed or operating at limited capacity; baristas are furloughed, laid off outright, or working with significant reductions in hours. And yet if you compare the situation to

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