Amazon Opens Fresh, Its First Non-Whole Foods, Brick-and-Mortar Supermarket

  • By cvbizz
  • August 28, 2020
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Apparently Amazon thought now was the time to pivot to “inside”

Last year, Amazon announced plans to open a line of grocery stores, and now, in the middle of a pandemic, the company has delivered on the threat/promise. Fresh, which opened in Woodland Hills, California yesterday, “is designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online,” Jeff Helbling, VP of Amazon Fresh stores, told Progressive Grocer. But from the promotional

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