“We determined that we wanted our new identity to honor a piece of Greenville’s history while also being relevant within the community today,” said Fred Festa, owner of the Swamp Rabbits. “Ultimately, we selected the Swamp Rabbits because the name holds dear to a variety of residents, businesses, popular recreational areas and the historic landmark, the Swamp Rabbit railroad, dating back the 1920s in Greenville.”
The railroad, which linked the South Carolina city with the coal fields of Tennessee, became known as the “Swamp Rabbit” by locals who would use the freight train as a means of transportation to picnic in northern Greenville County.
“We think the Swamp Rabbits will symbolize the competitive spirit of our players,” said general manager Chris Lewis, whose team is the AA affiliate of the New York Rangers. “We want our brand to best reflect what a night out at a hockey game is all about, which is fun and excitement for the entire community.”
THE BON SECOURS WELLNESS ARENA IS HOME TO THE GREENVILLE SWAMP RABBITS HOCKEY TEAM, ECHL AFFILIATE OF THE NHL NEW YORK RANGERS AND THE AHL HARTFORD WOLF PACK.